Steve Bast

Prior to starting Nucleus Marketing Lab in 2005, Steve Bast gained experience in the world of marketing from three different perspectives. He worked as a department head for one of Arizona’s leading integrated marketing firms in strategic planning and research. Then he was a Marketing Director at Cold Stone Creamery where he helped develop and name numerous products that are still sold today. And lastly, he was Professor Bast for a short time, having served as a faculty member at Northern Arizona University.

Born in upstate New York but raised in upstate Arizona, Steve holds a graduate degree (MBA) from the W.P. Carey School of Business at Arizona State University. He has been named one of “40 Under 40” notable business professionals by the Phoenix Business Journal. Along with Nucleus Marketing Lab, Steve also founded notesthatcount.org, a company that helps nonprofits and schools simultaneously raise both funds and awareness with personalized stationery. Lastly, he also has a small ownership stake in Glendale Arizona’s Stir Crazy Comedy Club.

He is married with two sons and lives in the Moon Valley area of Phoenix, Arizona—the nation’s largest capital city, complete with its well-documented temperatures and consistently mediocre NBA squad.

Steve Bast

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