Perfectly Put: What A Homeless Shelter Can Teach Us About Knowing Your Consumer

There is a homeless mission here in my adopted city that provides meals, shelter, clothing and job placement for the homeless. I’m not looking for a Congressional medal or anything, but we’ve tried to support them when we can over the years.  Side Note:  If you’re looking for a rewarding team-building activity, get your crew to make a few hundred …

New To Nucleus: Introducing Jenni Padgett

Part of our mojo at Nucleus is having folks that look at things from different perspectives.  To continue that trend, we are extremely excited to announce our latest addition to the team in Jenni Padgett. Jenni recently relocated to the PHX from Columbus, Ohio.  After graduating from Miami of Ohio, she moved to Chicago and worked for a boutique research …

Employee #2 Turns 14

Nucleus began in the spare bedroom of a house in Scottsdale (the not spectacular part of Scottsdale if we’re being honest) in 2005. About four weeks after that paperwork was filed, Otis The Handsome Boy became employee #2 after leaving his prior gig with the sister of a local art director. His Nucleus duties were simple. Hang out, be a …

The team it is a changing

Apologies to Bob Dylan but we do have big news at Nucleus.  We’ve hired Matt Link as new member of our team.  Matt is a career insights professional, having spent the past 15 years leading B2C and B2B market research efforts for research firms and large organizations.  From small scale point-in-time surveys to large tracking studies and segmentation initiatives, Matt …

Fresh space for fresh thinking: our new office

One of the many under-appreciated funny scenes in the movie “Wayne’s World” is when Wayne and Garth are touring Rob Lowe’s swanky penthouse and wishfully though naively note, “This is definitely the type of place I’m gonna get when I move out of my parents’ house.” With that in mind, we’ve moved into our new place. Okay so we weren’t …