Ten Years and Still The Same Tagline.
Perception Precedes Persuasion is a combination tagline and mantra. We’ve been using it since we opened our doors in 2005 and are not inclined to change it anytime soon. Not only because of the nifty alliteration but anyone who has ever learned consultative selling knows it just makes sense. If you want to motivate people to think, feel, believe or do something, you’re so much better equipped to do so when you know where they’re coming from. It’s like giving directions – easier when you know where the person is starting. If you feel better insights into perceptions would spring your business forward, Contact us.