We’re not a research firm. We just happen to do a lot of research. That distinction is important. On one hand, there are hard-core researchers who sometimes, even with good intentions, dabble dangerously in marketing decisions much to the peril of their organizations. Then there are marketers who use research as an avenue to help make good decisions. That does not mean letting research make the decisions for you but using research as valuable input. Interested in this unique application of marketing research for your business? Contact us.