Why Prescribing Brand Authenticity Needs To Stop

There are lots of different formats for creative briefs out there.  We’ve even helped a couple of shops come up with a template for briefs:  what sections need to be completed, how things should be covered, what helps inspire the thinking, what doesn’t, etc.  However, in my experience, nearly all briefs include a section on “tone” or—in industry lingo—tonality.  It’s …

Ad Critique: Jared Jewelry

In case you missed it during the obligatory pre-Valentine’s Day blitz of engagement ring campaigns in February, it appears that one jewelry brand had finally upped its game. Jared, the somewhat oddly-named Bermuda-based chain, seemed like it had long employed a creative team whose best work had been those noxious Howie Long and Teri Hatcher Radio Shack ads of yesterdecade. …

Book Review: Hellhound On His Trail

I got really into Hampton Sides recently, reading four of his books in 2018. One book called In The Kingdom Of Ice was incredible but just as riveting was Hellhound On His Trail, about the senseless assassination of Rev. Martin Luther King Jr. and the hunt for his killer. The book didn’t pull a lot of punches. The Mayor of …

Quick Book Review: ‘Almost Interesting’ by David Spade

I couldn’t help but seize this book immediately when finding out Spade had written a bio. I am a fan. I own Tommy Boy, not in some Netflix queue or on Blu-ray…I own it on VHS. Plus we just have a lot in common. He is snarky. He was always a smaller guy (as was I growing up). He is …

Quick Book Review: ‘Shoe Dog’ by Phil Knight

I am a huge non-fiction fan and a big memoir fan too. Being also a fan of capitalism, I was interested to read Phil Knight’s book on three levels. Okay four actually if you count that I enjoy reading about sticky brands. I wasn’t disappointed. A few things really stood out so—in lieu of a traditional review—I thought I would …